A casual dinner with friends back in 2007.
The friends are 2 couples that have become parents in the last year.
Conversation between the mums starts about the lack of availability of
BPA free,
chemical free and
organic options for baby and toddler products in Australia as compared with the rest of the western world.
And so in the months following this dinner, a fledgling business was born. Two Melbourne mums had made the jump into business to import and retail the products that they could not find here in Australia for their young babies at reasonable prices.